Mobile is convenient: 77% of google searches on smartphones are performed at home or work - where PCs are likely also available.
Apps are a great way to make every day tasks easier. Give your users a helpful tool via an app, and in so doing strengthen their relationship with your brand.
Apps work offline, so your users can access your brand any time.
Apps are fast - much faster than mobile web. Use this to your advantage, to make an app a convenient, faster way for customers to access your services.
85% of US smartphone owners use their phones for social media, 84% for maps and browsing, 53% for shopping, 61% play games.
Apps are a means to increased, continued engagement with your users. Update users with push notifications, and promote sharing by intergrating with social media.
64% of affluent users said they viewed a brand with a mobile app more favourably.